We've become hyper-aware of all the toxins going into not only our bodies but also the environment, which has resulted in the rise of sustainable cosmetics to effectively push for products that don't cause unnecessary pollution to the Earth. While the buzz word 'sustainability' is being tossed around in the formalized cosmetic industry, we're also seeing it in and around the DIY market, which is exploding at the seams from consumers opting to simply make their own products as opposed to purchasing them outright.
Today's consumer is looking for a number of different things when it comes to the products they buy like customization and eco benefits, which are both inherently prevalent in these sustainable cosmetics that effectively negate toxic ingredients to deliver something that's more biophilic than initially perceived.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
