Akamuti is a skin care company that offers sustainable products that have been produced in Zambia and Ghana using fair trade worker practices. Based in Wales, United Kingdom, this social business sells soap, shea butter, lip balm, toners, masks, moisturizers, oils as well aromatherapy and other therapeutic skin tonics and botanicals.
The branding at Akamuti, of which the new designs were created for 2012, play into the exoticism of Africa, that is, an entire continent. But it's what some consumers are attracted to, the Other, in spreadable commodified form, which is displayed by the awards that the business has won: the Natural Health Magazine Beauty Awards, the Green Parent Beauty Awards and the Janey Lee Grace Awards.
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