Founded by Adina Grigore, S.W. Basics of Brooklyn has received a whole lot of press for its simple skincare products. If you've picked up Vogue Paris, Bust Magazine or surfed entrepreneur.com, Daily Candy and Gwyneth Paltrow's love-it-or-hate-it GOOP, then you might have heard of the brand. And maybe especially if you live in Brooklyn, since the business is based in Greenpoint.
The ingredients in S.W. Basics' lines, which include makeup remover, exfoliant, toner, body scrub, cleanser, cream (etc.!), are made according to one, more or all the following criteria: fair trade, certified organic and sourced from family-owned and -operated farms in order to promote sustainable agriculture through small farms and small farming projects.
S.W. Basics of Brooklyn website
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S.W. Basics on Twitter