Founded by Adina Grigore, S.W. Basics of Brooklyn has received a whole lot of press for its simple skincare products. If you've picked up Vogue Paris, Bust Magazine or surfed entrepreneur.com, Daily Candy and Gwyneth Paltrow's love-it-or-hate-it GOOP, then you might have heard of the brand. And maybe especially if you live in Brooklyn, since the business is based in Greenpoint.
The ingredients in S.W. Basics' lines, which include makeup remover, exfoliant, toner, body scrub, cleanser, cream (etc.!), are made according to one, more or all the following criteria: fair trade, certified organic and sourced from family-owned and -operated farms in order to promote sustainable agriculture through small farms and small farming projects.
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S.W. Basics of Brooklyn Offers Ethical and Sustainable Products
1. Simplified Ingredient Skin Care - The trend of simplified ingredient skin care presents an opportunity for businesses to develop ethical and sustainable products.
1. Skincare - The skincare industry can capitalize on the trend of simplified ingredient skin care by offering products that prioritize fair trade, certified organic ingredients and promote sustainable agriculture.
2. Beauty - The beauty industry can seize the disruptive innovation opportunity by creating makeup and skincare products that use simple, ethically-sourced ingredients to meet the demand of conscious consumers.
3. Sustainable Agriculture - The sustainable agriculture industry has a chance to benefit from the trend of simplified ingredient skin care by partnering with skincare brands to provide organic, fair trade ingredients sourced from family-owned farms.