Making a fashion statement is much more difficult in the winter, particularly if you live in a city that dips below freezing, as comfort (hopefully) takes priority over looking stylish. That doesn't mean it's not possible to look chic however, and this cluster of statement outerwear fashions is here to prove it. Check out this collection of whiplashworthy coats, eccentric boots and quirky mittens.
Implications - As the fashion world increases through the proliferation of blogs and street style shooters, the importance of originality in fashion increases. Companies have the ability to capitalize on this market of fashion-forward consumers by creating loud products that appeal to those seeking to make a fashion statement.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 46%
Freshness 8%
