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Cozy Half-Hoods

The Burberry Snood is the New Scarf for Winter 2009

— October 14, 2009 — Fashion
This fall and winter, the snood will take over your accessories wardrobe and the Burberry snood will lead the way.

What is a snood exactly? It’s a cross between a scarf and a hood, but suprisingly, the word ‘snood’ isn’t a hybrid word that lazy fashionistas made-up. It actually harks back to the 8th century when women wore close-fitting hoods over the back of the head.

The Burberry snood was introduced during their Autumn/Winter shows and although it was sent down the catwalk adorning men only, like the scarf, it’s a versatile accessory for both genders. Click through the images to see the variety of patterned and colored snoods Burberry is releasing this season.
Trend Themes
1. Rise of Snood Fashion - Fashion industry has an opportunity to create different styles and materials of snoods for men and women.
2. Hybrid Accessories - There is an opportunity for industries to create more hybrid fashion accessories that combine functionality and style, like the snood.
3. Gender-neutral Fashion - The snood trend presents the opportunity to create more gender-neutral fashion items for men and women.
Industry Implications
1. Fashion - The fashion industry can capitalize on the snood trend by designing and producing snoods in unique styles, patterns, and materials.
2. Textiles - Textile industries have an opportunity to supply the fashion industry with sustainable and comfortable materials for snoods.
3. Retail - The retail industry can capitalize on the snood trend by marketing the versatile accessory to a diverse consumer market.
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