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Zegna Ecotech Solar Jacket Makes Going Green Fashionable (UPDATE)

 - Oct 16, 2009   Updated: Jun 16 2011
References: treehugger
The Zegna Ecotech Solar Jacket is about as eco-friendly as an article of clothing can get. Made from recycled plastic and capable of charging your iPod or mobile phone, the jacket is the latest in green outerwear.

Perfect for snowboarding or skiing while listening to music, this Zegna jacket is paving the way for innovative eco-friendly attire. Check out more on the jacket by clicking the links below.

Implications - As modern society continues to place an increasing importance on eco-friendly products, companies that create products that they explicitly advertise as Green stand a better chance of impressing a highly critical media and eco-conscious consumers. Any company or brand that extols the environmental virtues of their product immediately engenders good will from the general public.