Oversized Outerwear

Giambattista Valli's Giant Coats for Fall 2009

Giambattista Valli's Fall 2009 collection was very well received. Inspired by the late YSL, this collection was a fabulous tribute. Exaggerated jackets were just one of the highlights of this fashion-forward show. They were almost like tents on the pretty petite models.

See the gallery above to check out the awesome outerwear from Giambattista Valli's Fall 2009 collection.

Implications - Not every aspect of urban culture requires things to be kept to their absolute smallest potential, and fashion like represents the undaunted demand that many consumers have for larger apparel that makes a bold statement. Needless to say companies, particularly those who are in the clothing industry, need not fear that smaller is always better.

Oversized Outerwear
Opportunity for clothing companies to cater to the demand for larger apparel that makes a bold statement.

Where This Applies

Fashion
Opportunity for fashion brands to create oversized outerwear that makes a fashion-forward statement.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 90%
Freshness 8%