Bailey's Burberry Prosum Spring 2010 Collection

 - Jun 29, 2009   Updated: Mar 30 2011
References: burberry &
For all of those hound dog men out there, Christopher Bailey of Burberry has just the thing to deal with them.

For his Spring 2010 Burberry Prorsum line, Bailey sent the men down the runway in shirts with straitjacket detailing.

Though I'm sure they aren't functional, this kinky detail is a fun update to the usually simple classic menswear on the market.

Implications - Due to pop culture phenomenons and mass productions of horror movies, fashion can be seen leaning on the scary side. Clothes from the Burberry Prosum Spring 2010 collection that feature straitjacket-like clothing are an example of using movie culture as a way to express yourself. Businesses can use different genres of movies to capture a wide variety of consumers.