Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

33 Magnificent Mountain Features

From Doing the Dew to Bikes and Heights

— August 20, 2009 — Art & Design
People climb mountains everyday either figuratively (work accomplishments, relationship troubles, etc.) or literally (K2, Everest, etc.).

These mountain innovations spread across the genres of sport, leisure and even branding. Mountain Dew is probably the most common mountain some of us city-folk get to experience on a regular basis.

Reach for the clouds with these mountain innovations, from cold-certified beers to building-side biking.

Implications - The depiction of mountains in commercials are often a metaphor for overcoming obstacles. Ads involving these giant landforms are the selling point of products that are suppose to help people deal with problems of everyday life if we buy it. In the hectic urban lifestyle, this is a clever marketing scheme that's empowering while subliminally telling consumers that the product is all you need to deal with your issues.
3.5
Score
Popularity
Activity
Freshness
32
Using Mountain Horns Via Cell Phone
Using Mountain Horns Via Cell Phone
The Telemegaphone Dale
<
31
Hollywood Operas
Hollywood Operas
Brokeback Mountain to Become Opera
<
30
Fake Soda Ads
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
<
29
Mountain Biking Down the Side of a Building
Mountain Biking Down the Side of a Building
The Hans Rey Story
<
28
Rebranding Springwater as Tap Water
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
<
27
Staged Traffic Jams
Staged Traffic Jams
Maider Lopez Creates an Unlikely Scene in the Aralar Mountains
<
26
Foldable Mountain Bikes
Foldable Mountain Bikes
SwissBike
<
25
Peaked Plates
Peaked Plates
Topography Soup Plates Are Great for the Avid Mountaineer
<
24
Mountain-Climbing Skateboard Shoes
Mountain-Climbing Skateboard Shoes
White Mountaineering Slip-Ons Are Fit for the Alps, Or a Skate
<
23
Reading Towers
Reading Towers
MVRDV Creates 'Book Mountain' For Transparent Literature
<
22
Fake TV Shows for Prominent Product Placement
Fake TV Shows for Prominent Product Placement
Sue Teller for Mountain Dew
<
21
Open Lattice Bike Frame Design
Open Lattice Bike Frame Design
Arantix IsoTruss Mountain Bike Frame
<
20
Lacy Bazaarchitecture
Lacy Bazaarchitecture
Rak Jebel Al Jais Resort is Wedged Into the Dubai Mountains
<
19
Activist Eco-Tourism
Activist Eco-Tourism
Chilean Mountaintop Experience Revitalizes Lives of Rural Residents
<
18
Video Game Fuel
Video Game Fuel
Mountain Dew to Release Special Soda for Halo 3
<
17
Helicopter Hotel
Helicopter Hotel
Sentry Mountain Lodge
<
16
Temperature Activated Beer Label: Blue Mountains = Cold Beer
Temperature Activated Beer Label: Blue Mountains = Cold Beer
<
15
Manmade Mountain Ranges
Manmade Mountain Ranges
Azerbaijan and BIG Team Up for Leisure Peaks
<
14
Dangerous Mountain Roads Ads
Dangerous Mountain Roads Ads
Hugo Boss Black Spring 2009 Campaign Gets Ballsy
<
13
Make Your Own Glowing Mountain Dew
Make Your Own Glowing Mountain Dew
<
12
Breathtaking Mountainside Spas
Breathtaking Mountainside Spas
Tschuggen Bergoas Lights Up Switzerland's Night
<
11
Simulated Cliff Housing
Simulated Cliff Housing
Space-Saving ‘Mountain Dwellings' Apartments
<
10
Papercraft Mountain Ranges
Papercraft Mountain Ranges
‘The Fedrigoni Mountains' by Hattie Newman & Alex Ostrowski
<
9
Snowy Mountain Fashion Ads
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
<
8
Organic Mountainside Architecture
Organic Mountainside Architecture
Asemic Scapes Rehab Center
<
7
DIY Modular Living Room Terrain
DIY Modular Living Room Terrain
The Mountain Sofa
<
6
Gravity Defying Monasteries
Gravity Defying Monasteries
10 Sanctuaries Perched up on Mountain Tops
<
5
Sci-Fi Data Centers
Sci-Fi Data Centers
Stockholm's Pionen White Mountains
<
4
Optical Illusion Sportsvertising
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
<
3
Mountain Cave Homes
Mountain Cave Homes
Kokopelli's Cave Bed & Breakfast
<
2
Backpack Mountain Bikes
Backpack Mountain Bikes
The ‘Bergmonch' is Lightweight and Hard-Hitting
<
1
Feng-Shui Mountain Architecture
Feng-Shui Mountain Architecture
Vertical City in Shenzhen, China Could Be the Future of Urban Life
<