Tackling the Gridiron, From Michael Vick to Lingerie

 - Aug 3, 2009   Updated: Mar 24 2011
Michael Vick is the talk of football town right now and everybody is simply waiting to see what's going to happen.

Maybe this collection of football innovations will distract faithful followers from the Michael Vick craze. Check out these 13 fantastic football features, from wireless helmets to linebacker shoulders.

Implications - Football continues to be the most popular sport among consumers in Western society, and news (and scandals!) that relate to football receive heavy emphasis in media and much attention from consumers. As such, advertising and marketing, as well as products and services, that use football as a motif will ultimately capture consumer attention -- regardless of whether the individual consumer is a fan of the sport or not.