LEGOmania looks like it will continue into the next decade based on innovations we’ve seen, such as American Idol LEGO, 35 LEGO History Lessons or the 52 Large-Scale LEGO Innovations. Another pattern we’ve taken note of is the use of LEGO figurines and brickmen in modern art, whether used to depict celebrities like Brad Pitt and Angelina Jolie or Madonna, or to create famous occasions like Obama’s inauguration ceremony.
Cycle through the cluster of innovative LEGO people to get your daily dose of LEGOmania!
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 70%
Freshness 8%
