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20 Humorous Eyewear Ads

From Aged Hipster Eyewear Ads to Spectacled Mustache Marketing

— June 12, 2013 — Marketing
With the thousands of advertisements that people are faced with every day, catching the attention of a consumer can be challenging, but these humorous eyewear ads are some clever examples of how marketers are targeting a more youthful audience.

Gone are the days when retailers would simply showcase their product in print in hopes that buyers would simply admire the look and design of their item. Nowadays, companies have to market more than just a product, they have to portray an image and theme that buyers can easily relate to, and using humor as a tactic is definitely a creative way to draw in consumers. From adorable grannies modelling sunglasses to eyewear ads promoting the single male, these humorously creative ads are going outside-the-box to attract a more hip and youthful buyer.
5.8
Score
Popularity
Activity
Freshness
20
Vibrant Folding Eyewear
Vibrant Folding Eyewear
The Sunpocket Sunglasses Summer 2012 Collection is Great for Sports
<
19
Contract-Magnifying Eyewear Ads
Contract-Magnifying Eyewear Ads
The Visionlab Prescription Glasses Campaign Hones in on Fine Print
<
18
Musical Note Eyewear Ads
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
<
17
Eyeglasses Funeral Ads
Eyeglasses Funeral Ads
The Bausch & Lomb Pure Vision 2 Campaign Gives Eyes New Life
<
16
Animal Mask Ads
Animal Mask Ads
The Sears Optical Campaign Promotes Seeing Like a Hawk and Lynx
<
15
Aged Hipster Eyewear Ads
Aged Hipster Eyewear Ads
The KUBORAUM Spring 2013 Collection Transcends Generations
<
14
Sensual Sci-Fi Spectacles
Sensual Sci-Fi Spectacles
The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion
<
13
Interactive Eyewear Timelines
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
<
12
Human-Hybrid Eyewear Ads
Human-Hybrid Eyewear Ads
The Oxydo Tell Your Story Campaign Focuses on Creative Self-Confidence
<
11
Photo-Fragmented Eyewear Ads
Photo-Fragmented Eyewear Ads
The Commune de Paris x Waiting for the Sun Catalog Youthful and Bold
<
10
Crescent-Shaped Specs
Crescent-Shaped Specs
This Esotika Eyewear Campaign Introduces Curved Spectacles
<
9
Eclectic Eyewear Campaigns
Eclectic Eyewear Campaigns
The Lunettes Kollektion's 2012 Look­book is Retro-Inspired
<
8
Granny-Modeled Sunglasses
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
<
7
Surrealist Eyewear Ads
Surrealist Eyewear Ads
The Kenzo Accessories Fall/Winter 2012 Campaign is Artfully Bold
<
6
Age-Exposing Eyewear
Age-Exposing Eyewear
These Mitchell Eye Centre Ads Suggest a Younger Look
<
5
Spectacled Mustache Marketing
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
<
4
Single Man Spectacles
Single Man Spectacles
The Spring 2010 Tom Ford Eyewear Ads
<
3
Structural Eyewear Campaigns
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
<
2
Antenna Eyewear Advertorials
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
<
1
Hispter-Approved Eyewear Ads
Hispter-Approved Eyewear Ads
The Ksubi Autumn/Winter 2012 War Lookbook is Edgy and Urban
<