Eyeglasses have changed very little in hundreds of hear, but the new line being advertised in this Esotika Eyewear campaign offers a fresh perspective on fashion spectacles.
With the help of the Lindsay, Stone & Briggs advertising agency, the manufacturer is marketing individuality in its vision-enhancing accessories. Where a great deal of designers strive for functionality and versatility, this collection attempts to challenge the contemporary opinion of wearing spectacles, offering a new aesthetic solution to the aforementioned attributes.
Essentially, the pairs of glasses featured in this Esotika Eyewear campaign are minimal bifocals. When the wearer looks down at a page of text, the half-moon lenses sharpen her view. Alternatively, the cutaway form of these frames means that an unobstructed impression is available for farsighted patients, and others are afforded an uninterrupted image of the wearer's bare eyes.