Fresh from his well-reviewed turn as a young, empathetic student in 'A Single Man,' actor Nicholas Hoult tries his hand at modeling in the Tom Ford Eyewear ads for Spring 2010. The preview of the campaign looks like typical Ford.
Featuring a naked, heavily cat-eyed Carolyn Murphy, a Ford favorite, brazenly combing Hoult's slick, side-parted hair, the Tom Ford Eyewear ads are less controversial than some of their predecessors, but no less hot.
Implications - Businesses that portray their products being used by attractive and charming individuals will likely experience profitable returns. Consumers will likely invest in those products that will generate a particular situation or outcome.