The Commune de Paris x Waiting for the Sun Catalog Youthful and Bold
Jana Pijak — April 28, 2013 — Marketing
References: communedeparis.fr & fuckingyoung.es
The Commune de Paris x Waiting for the Sun collection catalog showcases the collaborative work of the two labels. After teaming up with eyewear brand Waiting for the Sun, Commune de Paris is releasing a collection of three wooded frames that are available in red, yellow and blue hued styles.
Launching in Spring/Summer 2013, this collection of eyewear is set to be showcased alongside the latest Commune de Paris clothing collection. The Commune de Paris x Waiting for the Sun collaboration project is showcased in an edgy lookbook spread that layers fragmented imagery into visually interesting compositions.
This advertorial is lensed against a visually vivid backdrop and appears collaged thanks to its combination of two images that are overlapped atop one another.
Launching in Spring/Summer 2013, this collection of eyewear is set to be showcased alongside the latest Commune de Paris clothing collection. The Commune de Paris x Waiting for the Sun collaboration project is showcased in an edgy lookbook spread that layers fragmented imagery into visually interesting compositions.
This advertorial is lensed against a visually vivid backdrop and appears collaged thanks to its combination of two images that are overlapped atop one another.
Trend Themes
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Fragmented Imagery Ads — Brands can create visually interesting compositions by overlaying two images atop one another to create fragmented imagery ads.
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Collaborative Eyewear Collections — Collaborations between clothing and eyewear brands are becoming more popular, creating disruptive innovation opportunities for both industries.
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Vibrant Colored Eyewear — Eyewear brands can offer disruptive innovation by creating unique eyewear styles in vibrant colors such as red, yellow, and blue.
Industry Implications
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Eyewear Industry — The eyewear industry can explore creating unique and colorful frames that cater to a youthful and bold audience.
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Fashion Industry — The fashion industry can explore collaborations with eyewear brands to create innovative and visually interesting collections.
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Advertising Industry — The advertising industry can explore the use of fragmented imagery to create visually captivating advertisements for brands.
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