With every death there is a new birth, a poetic idea that the Bausch & Lomb Pure Vision 2 ad campaign embraces. As it lays to rest a couple pairs of eyeglasses, it welcomes contact lenses, which will "give a new life to your eyes," as stated in the tag line.
The Bausch & Lomb Pure Vision 2 ad campaign was created by the ad agency branch TBWA\Central Asia & Caucasus. Art and creative directed by Juan Pablo Valencia, it centers around an eyewear case that has been tweaked to look like a coffin. Cleverly executed, even the cleaning cloth comes into play. Designed by Asem Kiyalova and illustrated by G. Arevalo, the concept of the ad campaign is incredibly creative.
What's Driving This Trend
- Eyewear Innovation
- The use of creative marketing campaigns and innovative designs, such as eyewear cases resembling coffins, can offer disruptive innovation opportunities in the eyewear industry.
- Contact Lens Promotion
- Promoting the benefits of contact lenses as a new life for eyes can create new opportunities in the vision care industry.
- Poetic Advertising
- Using poetic, emotionally evocative themes in advertising can break through traditional marketing techniques and offer disruptive innovation opportunities.
Who This Affects Most
- Eyewear Industry
- The eyewear industry can capitalize on creative marketing campaigns and innovative designs to stand out in the market.
- Vision Care Industry
- Promoting the benefits of contact lenses offers opportunities for disruptive innovation in the vision care industry.
- Advertising Industry
- Using emotional and poetic themes in advertising can provide opportunities for disruptive innovation in the advertising industry.
