The Bausch & Lomb Pure Vision 2 Campaign Gives Eyes New Life
Meghan Young — October 17, 2012 — Marketing
References: tbwa & ibelieveinadv
With every death there is a new birth, a poetic idea that the Bausch & Lomb Pure Vision 2 ad campaign embraces. As it lays to rest a couple pairs of eyeglasses, it welcomes contact lenses, which will "give a new life to your eyes," as stated in the tag line.
The Bausch & Lomb Pure Vision 2 ad campaign was created by the ad agency branch TBWA\Central Asia & Caucasus. Art and creative directed by Juan Pablo Valencia, it centers around an eyewear case that has been tweaked to look like a coffin. Cleverly executed, even the cleaning cloth comes into play. Designed by Asem Kiyalova and illustrated by G. Arevalo, the concept of the ad campaign is incredibly creative.
The Bausch & Lomb Pure Vision 2 ad campaign was created by the ad agency branch TBWA\Central Asia & Caucasus. Art and creative directed by Juan Pablo Valencia, it centers around an eyewear case that has been tweaked to look like a coffin. Cleverly executed, even the cleaning cloth comes into play. Designed by Asem Kiyalova and illustrated by G. Arevalo, the concept of the ad campaign is incredibly creative.
Trend Themes
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Eyewear Innovation — The use of creative marketing campaigns and innovative designs, such as eyewear cases resembling coffins, can offer disruptive innovation opportunities in the eyewear industry.
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Contact Lens Promotion — Promoting the benefits of contact lenses as a new life for eyes can create new opportunities in the vision care industry.
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Poetic Advertising — Using poetic, emotionally evocative themes in advertising can break through traditional marketing techniques and offer disruptive innovation opportunities.
Industry Implications
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Eyewear Industry — The eyewear industry can capitalize on creative marketing campaigns and innovative designs to stand out in the market.
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Vision Care Industry — Promoting the benefits of contact lenses offers opportunities for disruptive innovation in the vision care industry.
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Advertising Industry — Using emotional and poetic themes in advertising can provide opportunities for disruptive innovation in the advertising industry.
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