Ever wish your bar looked like a salon? Wonder what a bar made entirely of ice would be like? Theme bars are popping up in all of the hottest cities.
With subjects from the hairdresser to comedy, these bars are a cool improvement from the theme restaurants in the 80s. All strive to create a fluid experience from beginning to end and customers are eating it up!
Implications - From retro-inspired bowling bars to rooftop bars, bars have to come up with creative ways to draw crowds in. If they have a unique look, they are more likely to attract a niche crowd that wants to experience the vibe and atmosphere the bar projects.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 41%
Freshness 8%
