16 Floral Social Innovations

From Fair Trade Bouquets to Vegetable Export Enterprises

The most literal of this SocialBusiness.org top list of floral social innovations is certainly One World Flowers, a company that offers a fair trade flower delivery service in the United States. Unfortunately, we have yet to see a large number of similar social businesses cropping (ahem) up around the world but we welcome the 10% fair trade premium that One World Flowers pays back its workers in Ecuador.

Nevertheless, all of these floral social innovations are colorful, bright and creative. One designer re-appropriated a typical one-for-one TOMS shoes model and added some delicate horticultural print, giving it a sustainable feel that reflects the simple skeleton of TOMS already. From floral designs to actual flowers, these floral social innovations will bring you all the way into every season -- and with social good in mind.

SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 82%
Freshness 8%