Based in Nairobi, Kenya, AAA Growers is a company that exports vegetables and is currently the largest commercial export of chillies in the country. In 2011, they expanded to offer roses on their roster and now, sell their flowers to the Middle East, Germany, the United Kingdom and the Netherlands. Some of the other products offered include herb such as rosemary, coriander, basil, oregano.
On the about page section of its website, AAA cites the oft quoted "act locally, think globally" now corporate mantra through social responsibility, environmental sustainability, banking, mobile services and humanitarian support. The company currently provides work to over 3,500 people, out of which about 70% of those in that number are women.
Contact Information
AAA Growers website
AAA Growers on Facebook
AAA Growers on Twitter
Key Themes Behind This Trend
- Sustainable Agriculture
- AAA Growers' focus on social responsibility and environmental sustainability presents opportunities for disruptive innovation in sustainable agriculture practices.
- Diversification
- AAA Growers' expansion into offering roses and herbs demonstrates the potential for disruptive innovation in diversifying product offerings within the vegetable export industry.
- Gender Equality
- AAA Growers' employment of a predominantly female workforce highlights the importance of gender equality in the agricultural sector and presents opportunities for disruptive innovation in empowering women in the industry.
Where This Applies
- Vegetable Export
- AAA Growers' success in vegetable exports showcases the potential for disruptive innovation in the vegetable export industry.
- Floral Industry
- AAA Growers' expansion into selling roses presents opportunities for disruptive innovation in the floral industry.
- Herb Industry
- AAA Growers' offering of various herbs highlights the potential for disruptive innovation in the herb industry.
