From Eco Chic Lifestyle to Women-Owned Web Design
Social Business Editor — May 13, 2014 — Social Good
From eco chic lifestyle magazines to women-owned web design, e-commerce social innovations are emerging as an exemplary way of merging social enterprise with the digital age. While social enterprise is often considered to be a service-oriented act that happens on-the-ground, more and more individuals are taking it online -- instead of to the streets.
E-commerce social innovations can be beneficial for the business, customer and cause because its very structure allows for the reach of numerous people. At the same time, however, your client base is often restricted to those with high-quality Internet access. Organizations that focus on the base of the pyramid often use mobile technology to run e-commerce platforms based around the infrastructure that is (or in most cases, is not) available. Thus, mobile commerce tends to stand out as a Majority World trend.
E-commerce social innovations can be beneficial for the business, customer and cause because its very structure allows for the reach of numerous people. At the same time, however, your client base is often restricted to those with high-quality Internet access. Organizations that focus on the base of the pyramid often use mobile technology to run e-commerce platforms based around the infrastructure that is (or in most cases, is not) available. Thus, mobile commerce tends to stand out as a Majority World trend.
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