This Etsy-style artisan marketplace uses a language-free interface to better enable enterprising Moroccans to sell their handmade products online. Designed to help artisans in Morocco to increase their profits, Anou allows them to appeal directly to consumers without having to worry about a language barrier. They simply take pictures of their products and upload them to the icon-based platform under the appropriate category.
By aiding Moroccans to appeal to consumers in the West, the online artisan marketplace allows them to improve their quality of life and grow their base of customers. This model is especially beneficial for women, who can use their skills to make unique pieces and make an alternative source of income, thus empowering them and their families. The artisans can access Anou using Internet cafes and smartphones, which are becoming increasingly prevalent in Morocco.