These DIY skincare innovations range from homemade solid perfumes to DIY face mask cleansers that boast a blend of organic ingredients. The rising popularity of DIY skincare and cosmetics illustrates millennials' growing desire for brand transparency and is reflective of their eco-conscious nature.
These DIY skincare, makeup and scent examples are not only budget-friendly but are also chemical-free and sustainable. Made with no added chemicals, the body scrubs, lip stains and hair cleansing powders are easy to re-create at home and are half the price of store-bought products.
Borrowing from traditional rituals and age-old recipes, beauty bloggers are embracing DIY skincare solutions and are sharing them with readers whose aim is not only to save money but to also products that are organic and natural.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
