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20 Disheveled Innovations

From Messy Marketing to Unkempt Chic, Dirty is the New Clean

— June 28, 2009 — Unique
Dirty is the new clean--at least, according to this compilation of disheveled innovations.

From messy marketing campaigns like the paint-splattered Adidas Originals and The Ting Tings promotion you see in the image on the right to dirty car art and filthy laundry buses, clean has clearly never been so uncool.

Implications - It's no longer looked down upon to be a little unruly or disheveled, and advertising companies in particular are recognizing that the sense of mischief this aesthetic implies is definitely appealing to young consumers. Needless to say, those wanting to get the attention of youth culture would do well to be unafraid of getting a little bit messy.
2.7
Score
Popularity
Activity
Freshness
20
Permanently Dirty Decor
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
<
19
Overly Realistic Showhomes
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
<
18
Dirty Direct Marketing
Dirty Direct Marketing
Breeze Excel Tests Durability of Washing Detergent
<
17
The Dirty Clothes Bus
The Dirty Clothes Bus
<
16
Dish Sharing Deterrents
Dish Sharing Deterrents
The Dirty Mug Keeps Co-workers Away With Fake Lipstick
<
15
Messy Marketing
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
<
14
Pre-Dirtied Sneakers
Pre-Dirtied Sneakers
Gold Goose Makes Clean White Shoes That Look Dirty
<
13
Dirty Car Art Campaigns
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
<
12
Recycling Dirty Laundry
Recycling Dirty Laundry
The Tea Shirt
<
11
Dirty Car Art
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
<
10
Filthy Environment Crusaders
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
<
9
Ink Splatter Stickers
Ink Splatter Stickers
Tonky Designs' Peel and Stick Art Work Simulates Messy Accidents
<
8
In-House Garbage Dumps
In-House Garbage Dumps
Glamorizing Dirty Living Environments
<
7
Slowmo Liquid Laughing
Slowmo Liquid Laughing
Dutch Comedy Central Commercial Makes One Fun Mess
<
6
Undressed Fashion Shows
Undressed Fashion Shows
Extreme Disheveled Style in Nice Collective Men's Fall ‘09
<
5
Disheveled Chic Hair
Disheveled Chic Hair
Kate Moss Sexy Bed Head Haircut
<
4
Barbie Bed Hair
Barbie Bed Hair
Piers Atkinson's Headdresses Are Eccentric
<
3
Paint Splashing Music Videos
Paint Splashing Music Videos
Robyn Gets Artistically Messy in Cobrastyle
<
2
Dirty Makeovers
Dirty Makeovers
Will Courteney Cox's Dirty Photoshoots Revitalize Her Fame?
<
1
Messy Hair Photo Shoots
Messy Hair Photo Shoots
Robert Pattinson by Matt Jones in i-D Magazine
<