Dirty is the new clean--at least, according to this compilation of disheveled innovations.
From messy marketing campaigns like the paint-splattered Adidas Originals and The Ting Tings promotion you see in the image on the right to dirty car art and filthy laundry buses, clean has clearly never been so uncool.
Implications - It's no longer looked down upon to be a little unruly or disheveled, and advertising companies in particular are recognizing that the sense of mischief this aesthetic implies is definitely appealing to young consumers. Needless to say, those wanting to get the attention of youth culture would do well to be unafraid of getting a little bit messy.
From Messy Marketing to Unkempt Chic, Dirty is the New Clean
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
Dirty Direct Marketing
Breeze Excel Tests Durability of Washing Detergent
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
The Dirty Clothes Bus
Dish Sharing Deterrents
The Dirty Mug Keeps Co-workers Away With Fake Lipstick
Gold Goose Makes Clean White Shoes That Look Dirty
Adidas Originals & The Ting Tings Paint Fans for Free Gig
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
Recycling Dirty Laundry
The Tea Shirt
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
Ink Splatter Stickers
Tonky Designs' Peel and Stick Art Work Simulates Messy Accidents
In-House Garbage Dumps
Glamorizing Dirty Living Environments
Slowmo Liquid Laughing
Dutch Comedy Central Commercial Makes One Fun Mess
Undressed Fashion Shows
Extreme Disheveled Style in Nice Collective Men's Fall ‘09
Disheveled Chic Hair
Kate Moss Sexy Bed Head Haircut
Barbie Bed Hair
Piers Atkinson's Headdresses Are Eccentric
Paint Splashing Music Videos
Robyn Gets Artistically Messy in Cobrastyle
Will Courteney Cox's Dirty Photoshoots Revitalize Her Fame?
Messy Hair Photo Shoots
Robert Pattinson by Matt Jones in i-D Magazine