Forget scaled-down furniture, interior decor, flower arrangements and fluffy towels. In a time of downturn in the housing market, one housing developer has turned things around by presenting featured show homes in a more realistic way.
Abel Homes recreated a typical teenage boy’s bedroom in one of their new developments. The room includes a messy bed, clothes strewn all over and old training shoes. The look is completed with potato chips trodden into the carpet.
Viewers have apparently been a big fan - partly because the approach is unexpected and partly because they value the company’s honest approach.
A director of the property developer, Maggie Abel commented: "We wanted to provide a talking point, help people to visualise it as a family home and give them something to remember the house by. We certainly had fun doing it and people who have looked round have laughed."
"I’ve always found showhomes are a bit bland and unreal, so I thought if we were doing a teenage boy’s room we shouldn’t have it too pristine," she said.
Overly Realistic Showhomes
More Stats +/-
Cookies Sell Homes
Brutally Honest Food Packaging
Abandoned Real Estate Bus Tours
Honest Neighborhood Reviews
Real Estate Public Shaming
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.