Keynote Speaker

Peter Brown

Observer and occasional participant
Articles
10
Views
29,000
Location
London, United Kingdom
Member Since
Feb 2008
Participant in London life.

Interested in: social trends, environmental/consumption, community and multipurpose spaces, marketing ideas and health/fitness/lifestyle trends.

I cut my teeth in mystery shopping and covert observational techniques - it's surprising how much crossover there is with trendspotting! Previous projects included brand compliance, brand recommendation studies and silent product retrieval. Now I'm having more fun by writing up the things I see around me, rather than what I'm sent to see.
Digital City Doubles
Digital City Doubles
'NearLondon' Replicates Oxford Street in Online Shopping Form
Welcome to NearLondon, London’s Oxford Street as you’ve never seen it before--no litter, no traffic, no crowds, no queues, and best of all, no rain. Shoppers tired of the hustle, bustle and squash of London’s… MORE
Hotel Bedtime Stories
Hotel Bedtime Stories
London Hotel Offers Reader-in-Residence Program For Lonely Guests
One London hotel is offering a new service alongside the more usual minibar and the breakfast tray: it has installed a ‘reader in residence’ who will come up to your room and read you a bedtime story.… MORE
Rock'n'Roll Hotels
Rock'n'Roll Hotels
The Sanctum Soho Boutique Hotel is Strictly for Rockers
London’s latest hotel offering is - wait for it - strictly for rock’n’roll superstars. But rock and roll seems to have grown up and the hotel is positioned as ‘sexy’ not ‘rowdy’. Out: throwing TVs from… MORE
Overly Realistic Showhomes
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
Forget scaled-down furniture, interior decor, flower arrangements and fluffy towels. In a time of downturn in the housing market, one housing developer has turned things around by presenting featured show… MORE
Simplifying Food Labels
Simplifying Food Labels
The UK's Omni-Standard System
Which is better for you? Brown rice or cheesecake? Which is better for people? Beans from the local region or beans from a developing nation? To help unpack some of these everyday questions and inform… MORE
Calorie-Counting Cell Phones
Calorie-Counting Cell Phones
Barclaycard Health Tech of the Future
As part of a musing about the future of credit cards and the possibilities of contactless technology, the UK credit card company Barclaycard has floated the idea that a credit card chip embedded in a mobile… MORE
Life Coaching for Intellectuals
Life Coaching for Intellectuals
The School of Life in London
One of London's newest shops is no ordinary shop. In fact, it may not even be a shop at all. Don't expect to pop in and be a passive consumer. Do expect to be challenged and intellectually stimulated.… MORE
Green Guerrilla Bathroom Campaigns
Green Guerrilla Bathroom Campaigns
"These Come from Trees" Stickers
"These come from trees" is a part viral, part DIY campaign to jog people’s conscience just as they reach for yet another paper towel or napkin. The project features stickers on paper towel dispensers… MORE
Fruit Dispensing Bus Stops
Fruit Dispensing Bus Stops
Pruhealth Campaign
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts. In an interesting example of experiential… MORE