These December 2014 sport trends range from packable thermal jackets to snakeskin sporting goods that will appeal to lovers of luxury. In addition to taking the world of fashion by storm, sport luxury is an aesthetic many brands are aiming to achieve with sporting goods and performance products like bicycles and indoor basketball kits.
In addition to sport luxury, these December 2014 trends include tech-infused performance equipment that helps athletes to perfect their training routine. From web-connected golf gadgets to sensor-infused ballet shoes, athletes and performers are using technology to improve their technique and precision.
In addition to luxury and technology, these ideas also include sport star campaigns that put athletes in the driver's seat of a design project. From tennis star sneakers to basketball player kicks, these brand ambassador positions go far beyond the spokesperson role.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
