From Lagerfeld-Designed Fishing Rods to Couture-Inspired Cars
Marissa Brassfield — September 6, 2009 — Fashion
The Chanel logo is one of the most recognizable logos in the world, so it’s no wonder that its branding power has been channeled into a number of creative Chanel spin-offs. We’ve featured some of the best in this bunch below, from Chanel fishing rods and tennis rackets to bicycles and museums. Check out these and more Chanel spin-offs below.
Implications - Even the oldest, most successful companies grow restless, which is why the world's iconic brands often venture into industries outside of their original market. This effects smaller companies in two ways: it increases the risk of sudden competition in any given industry and serves as an example for other organizations to live by. In today's crowded market, to serve one demographic exclusively could be fatal, thus, spreading oneself out may not be a bad idea.
Implications - Even the oldest, most successful companies grow restless, which is why the world's iconic brands often venture into industries outside of their original market. This effects smaller companies in two ways: it increases the risk of sudden competition in any given industry and serves as an example for other organizations to live by. In today's crowded market, to serve one demographic exclusively could be fatal, thus, spreading oneself out may not be a bad idea.
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