The beard is the undisputed heavyweight champion of the facial hair world. Far more intense than a mustache, this organic furry accessory turns men into bears and channels their machismo into one scruffy centerpiece.
These innovations celebrate the beard at its most bizarre, beautiful and badass. From growing beards as a response to the recession to competitions that pit bearded men against one another in an anti-manscaping battle of epic proportions, shaving has never been so un-sexy.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 18%
Freshness 8%
