This ad is clever, in a creepy sort of way. Seeing kids sporting full-blown beards is disconcerting to say the least. The images are part of a campaign that has recently been launched to promote the new Ice Station Antarctica experience at London's Natural History Museum.
"The family friendly exhibition is designed for children aged seven and over and enlists them as ice cadets to brave a variety of challenges including facing a stinking penguin colony, coping in sub-zero temperatures and surviving a snowmobile ride," Thecoolhunter says. "The portraits are by London based photographer Paul Thompson and recently won three Association of Photographers awards."