In this overwhelming time of cut-backs and economic crisis, over-sized designs have never been more popular. Call it a reaction or, more exactly, an ‘over-reaction’ to the fiscal downturns, but big is in!
The world of fashion gives us incredibly large jewellery, head-wear, sunglasses and even dresses with giant faces printed right on the fabric. Home décor goes Goliath with massive fish lighting, colossal stone cushions, big fish pillows and speakers large enough to surely deafen you.
Advertising and exhibits are all about over-sizing—shoes you can’t wear, humongous toilet paper rolls and knitted rabbits seen from space.
Go ahead and see what the creative faction is doing to counteract downsizing.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 46%
Freshness 8%
