These 2012 London Olympics Promotions highlight the spirit and overall positive vibe of the events.
Though some efforts are less directly related to the games, and instead focus on the impact of the Olympics, these campaigns keep viewers informed of the happenings of the upcoming events. Given that this year's games are to be held in London, much of the advertising around it has been either based in, or referencing the British city, which is iconic in and of itself.
One of the most interesting side campaigns to premiere this year was by the National Health Service to urge the British population to continue giving blood during the summer, as the amount received tends to drop dangerously low during a national event such as the upcoming games.
In terms of officially endorsed promotions, there's an increasing pattern in more artistic tech-savvy campaigns. A recent BBC commercial promoting its coverage of the games featured hauntingly beautiful Pixar-esque animation: a far cry from the typical biographical promotions that usually dominate the Olympic season.
From Inside-Out Body Campaigns to Honking National Anthems
Consolidated Olympics Websites
The 'Explore London 2012' Facebook Page is Your Starting Point
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
Giant Story-Telling Emblems
Tide 'My Story. Our Flag.' Campaign Invites Americans to Share
Patriotic Honking Videos
The MINI Cooper Horn Ensemble is a Blast
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
Angsty Teen Lookbooks
The Freshjive SS12 Collection Features a Brooding Teen in Playful Attire
The Upside Down Gap Store in Vancouver is a Marketing Win
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
Olympic Condom Shortages
The Vancouver Condom Shortage is the Best Story of the Winter Olympics
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant