Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tide 'My Story. Our Flag.' Campaign Invites Americans to Share

 - Jul 5, 2012
References: facebook & popsop
The Tide 'My Story. Our Flag.' campaign was launched yesterday in Bryant Park in New York City in honor of Team USA. The event featured a gigantic American flag, measuring 117 feet by 52 feet, made up of swatches of fabric washed with Tide detergent prior to being sewn together. On each fabric swatch, a story was printed (Tide had asked Americans to share stories on what the colors red, white and blue meant to them) along with the story-teller's name, city and photo. According to Popsop, there were about 1,500 stories represented!

To help celebrate the launch of the Tide 'My Story. Our Flag.' event, the brand also invited Katharine McPhee to sing the national anthem, and asked Olympic athletes, including distance Lopez Lomong and wrestler Henry Cejudo, to share their own inspiring stories of overcoming obstacles and making it in America. Further, Tide is encouraging people to share their own stories during the 2012 London Olympic Games by tweeting with the hashtag #TideFlag or using the brand's special 'Join Our Flag' app.