Known for his incredibly cutting-edge designs, Fuseproject founder Yves Behar delivers a Process Keynote. Providing seven guiding principles, Behar describes his remarkable design process. Behar believes that good design is important, since it accelerates the adoption of new ideas; specifically, the notion that sustainability can be possible for a lower cost and better experience.
In order to create good design, Behar follows the principle that one must, “start with questions, not answers,” when beginning a design or brief. This allows people to take a chance and pioneer in an area where nobody has done anything before. The next important aspect is to be involved in the process from beginning to end, when designers are in love with the process they can create captivating products.
With Fuseproject, Behar and his business partner decided to invent a new business model changing it from boring to creative. One portions of this is becoming partner and stakeholder in projects with clients. This allows the designer to stay on the project seeing it all the way through.
This Process Keynote captivates the imagination of designers inspiring them to rethink how they create products and do business.