Jeanne Marie Olson discusses sparking design for the community in this Creative Action Keynote. As a lecturer at Northwestern University Jeanne Marie Olson uses curiosity to find creative insights. In order to design for social impact, Olson believes people need to go out in the world to find and work together with communities in order to learn the different needs of different people. This is the concept of designing with and not for.
Designing with communities is a useful change for creative professionals who are use to designing for individual expression. Yet, when designers are working with a community, it is about working alongside others to learn their needs and ideas to create greatness. Engaging with people helps enable them to create their own solutions and contribute to incredible design to change the world.