Using Google as a comparison, the future of advertising, marketing and branding is discussed in this online customer interaction keynote from Jeff Jarvis.
The journalist notes that the Internet is changing the way that companies sell their products and how they target their advertising due to the inter-connectivity that exists between customers and corporations. Being public, he says, is the most important thing a company can do to promote brand recognition and loyalty and the more easily a company can be searched online, the more successful their brand will be.
Claiming that the customer is the new ad agency is one of the resounding points in Jarvis' online customer interaction keynote. The ability to crowd source information from the online community allows companies to decipher what the customer is receptive to in the present and what they are looking for in the future.