Scott Deming has spent over thirty years in the advertising business, developing a passion for competitive strategies. Harvesting his expertise, Deming developed his own business consulting firm. Deming's highly energetic approach to business has allowed him immense success and a thorough understanding of branding tactics.
Scott Deming encourages the audience to accept and acknowledge the vast number of competitors in every field. If it isn't the type of service that's going to differentiate your business, then it must be the level of service. He explains that his tactics are not about getting better. In fact, he emphasizes that success will come from being different. As outlined in his book “The Brand Who Cried Wolf,” authenticity will be remembered.