John Furlong was hired as the CEO of VANOC, the company that oversaw the organization of the 2010 Winter Olympics and 2010 Winter Paralympics Games. Referencing his book 'Patriot Hearts: Inside the Olympics That Changed a Country,' Furlong outlines the turbulent but successful experiences fromt he games.
Furlong heavily stresses the importance of optimism in all areas of life. In times ridden with obstacles, staying resilient is empowering both personally and for the efforts of your company. Challenges should be viewed as opportunities to prove the strength of your brand. He encourages the audience to do anything they dream of, maintaining an attitude of "yes we can, and yes we will." Overcoming setbacks heighten the victory of success.