In this speech, co-founder and Chief Executive Optimist of apparel and accessory brand Life is Good Bert Jacobs discusses the importance of optimism in all walks of life, especially during economic recessions. He describes the economy's downturn as an opportunity to grow; his speech emphasizes the importance of seeing the glass as half-full, as opposed to half-empty.
Bert Jacobs shares his opinion that society today has forgotten how to be happy. He argues in favor of celebrating every small moment in his life, from friendships to surviving cancer and eating an ice cream cone. He believes that individuals today place too much emphasis on negative events and incidents, while they should instead approach adversity as an opportunity.
Bert Jacobs sees business as a disposition and he attributes his success to his optimism. Optimism does not only yield pleasure and health, it also generates empowerment to succeed.