Umair Haque's consumer based innovation keynote defines the current economic climate as being in what he deems to be a metacrisis. Traditional capitalistic principles are failing as it understates costs and overstates benefits.
By following the common model where the consumer is trampled in favor of profitability, value in products is diminished and customers are lead to purchase products that are not beneficial in their day-to-day lives.
In turn, this process leads to declining customer loyalty and the speaker suggests that companies must reconceive value creation and reevaluate cost-benefit analysis to shift customer behavior. One can lead their team to more innovative practices by evaluating the role of the consumer and shifting patterns of cost-benefit analysis as Haque demonstrates during his consumer based innovation keynote.
Analyzing Customer Behavior
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Analysis of Innovative Products
Summary of Modern Perspectives
Diversity Driven Innovation
Letting Ideas Flourish
Umair Haque Keynotes
The Umair Haque keynotes revolve around customer behavior and consumer innovation. He believes that...
A Consumer Based Innovation Keynote by Umair Haque
- By: Sarah MooreJun 21, 2012