Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

The Boring Future

Elon Musk's Boring Talk Discuss Tunneling to Reduce Traffic

— May 1, 2017 — Keynote Trends
Elon Musk's recent boring talk wasn't what it sounds like. Sitting down for a discussion at TED2017, the PayPal, Tesla, and SpaceX founder talked about literally boring, as in digging tunnels underneath cities to alleviate surface traffic.

Musk is known for his dazzlingly ambitious technological quarries, from creating a future of autonomous vehicles to sending permanent colonies to Mars to this tunneling concept. And indeed, the high level (or perhaps low level) idea is persuasive: whereas the surface only has a single layer on which cars can travel, tunnels could promise arbitrary depth and layers, meaning that they could help cities to handle traffic growth virtually indefinitely.

That said, tunnels aren't without their issues as well. Musk isn't the first person to think of underground transportation. Many metropolises already have that in the form of subways. But current subway tunnels are absurdly expensive. Los Angeles' recent two mile subway extension cost about $1 billion per mile — Musk readily acknowledges that the price would need to drop at least tenfold for it to become viable on a broader scale.

Thus he introduces his newest endeavor, 'The Boring Company.' Though its name might be a groan-inducing pun, the company is far from a joke. Musk has been creating machines that will greatly reduce the cost of digging, and they've already begun boring tunnels under Los Angeles.