Woo Furniture taps the help of Ukrainian designer Dmitry Kozinenko to help design four new products -- two of which are concepts and the other two physical models. The first concept is the Play armchair which is led by its geometric themes inspired by the ring toss game.
Speaking about the design, Kozinenko states, "Children driven by the desire to win games are unstoppable. It is an incredible feeling when you are totally absorbed by some task and put everything into achieving success. We also can feel that powerful motivation when we work on some exciting task. For me, it is finding new shapes in furniture design." The second concept is the Full Fill Mirror which is inspired by Salvador Dali. It's rounded out by the Drova Pouf and the Loop Pouf.
Playful Vibrant Creative Furniture
Dmitry Kozinenko Designs Four Products for Woo Furniture
Trend Themes
1. Geometric Themed Furniture - Designing furniture with geometrical themes inspired by games and playful elements presents an opportunity for brands to appeal to emotionally driven customers.
2. Incorporating Artistic Elements in Furniture - Incorporating artistic elements in furniture like the Full Fill Mirror inspired by Salvador Dali provides an opportunity for brands to resonate with imaginative customers.
3. Versatile Furniture - Creating versatile furniture like the Drova Pouf and the Loop Pouf can be a disruptive innovation opportunity for furniture companies to cater to customers looking for versatile and multifunctional products.
Industry Implications
1. Furniture Design - Furniture companies and designers can incorporate playful and vibrant themes like geometrical shapes and artistic elements into their designs to appeal to younger and imaginative customers.
2. Children's Furniture - Designers who create fun and playful furniture pieces like the Play armchair can find success in targeting the children's furniture market with unique and creative designs.
3. Home Decor - Incorporating versatile furniture pieces like the Drova Pouf and the Loop Pouf into home decor designs can provide a disruptive innovation opportunity for interior designers to create functional spaces.