Whataburger has announced a new points-based rewards program. Fans may use their credits to acquire almost anything on the menu for free as a part of the program, helping build customer loyalty. Consumers will get 10 points for every $1 spent, which is more incentives per dollar spent than the fast-food chain's previous rewards initiative.
A 500-point bonus was applied to each Whataburger rewards account that was active at the time of the new launch. All prizes and visits accrued under the old rewards program are instantly converted to points as part of the launch.
The brand is also launching a new app that allows you to order in advance, cut the line, and scan your barcode at the register.
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Trend Themes
1. Points-based Rewards Programs - There is an opportunity for other QSRs to create or enhance their own points-based rewards programs, potentially offering even more incentives per dollar spent than their competitors.
2. Mobile App Ordering - QSRs that develop or improve their mobile app ordering capabilities stand to benefit from increased efficiency, improved customer experience, and potential data insights.
3. Customer Loyalty Programs - Developing or enhancing customer loyalty programs, like Whataburger's new rewards program, can help increase customer retention and build brand affinity.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs could benefit from creating their own rewards programs that incentivize customers to spend more, improve ordering capabilities through mobile apps, and build customer loyalty.
2. Mobile App Development - Companies specializing in mobile app development can work with QSRs to build or improve their apps to provide better ordering capabilities and a seamless customer experience.
3. Customer Relationship Management (CRM) - CRM companies can help QSRs track and analyze customer data from their rewards programs and app orders to gain insights and offer personalized experiences.