Minnesota-based Invictus Brewing has set about welcoming the sunny months by releasing a summer ale that doesn't merely celebrate the widely-enjoyed activity of sipping beer in the sunshine, but also aims to celebrate and promote the virtues of solar energy and its ability to help make for a cleaner planet.
The '1.7 Million Megawatts' summer ale is an English-style beer that celebrates the installation of a rooftop solar array at the Invictus Brewing facility. The beer also aims to spread awareness of Connexus Energy, the electric cooperative of which it is a proud member.
The beer itself takes the form of a crisp and golden summer ale that comes in at five percent ABV and 20 IBU (international bitter units), with a touch of honey sourced from pollinator-friendly solar farms by the beekeeping experts at Bare Honey.
Solar-Celebrating Summer Ales
The '1.7 Million Megawatts' Beer Celebrates Renewable Energy Sources
Trend Themes
1. Renewable Energy Beers - Breweries can celebrate solar energy and promote sustainability by creating beers that highlight the virtues of renewable energy sources and the potential for cleaner energy consumption.
2. Green Marketing Strategies - Businesses can enhance their brand image by incorporating green marketing strategies that draw attention to their commitment to sustainability and the environment.
3. Clean Energy Partnerships - Companies can form partnerships with electric cooperatives and other clean energy providers to showcase their use of sustainable energy sources and promote the benefits of clean energy consumption.
Industry Implications
1. Craft Brewing - Craft breweries can incorporate sustainable practices and green marketing into their business model to appeal to consumers who value environmental sustainability.
2. Renewable Energy - The renewable energy industry can partner with breweries and other consumer-facing businesses to promote sustainable energy consumption and raise awareness of the benefits of renewable energy sources.
3. Electric Cooperatives - Electric cooperatives can promote their use of renewable energy sources and enhance their brand image by forming partnerships with breweries and other businesses to create innovative marketing campaigns centered around sustainability and clean energy.