Luxury ice cream brand Häagen-Dazs refines not only flavors but also appearances as it embarks on a venture to make its product social media-friendly. With the help of design agency LOVE Creative, the company aims to bring up its visual appeal to meet the standards of the modern consumer.
The Häagen-Dazs product is defined as "accessible luxury best" and the package design needs to reflect that. To bring up the social media-friendly aspect of the client's ice cream offerings, LOVE Creative conducted extensive research on the company's heritage.
Häagen-Dazs' "Scandinavian simplicity" is mimicked in the "single-hued, luxurious burgundy color" of the newly designed logo, while the containers are given attitude through over 50 bespoke patterns created by global artists.
