The Sheila G’s Brownie Brittle Reese's Pieces is a crispy, crunchy candy product created in collaboration between the brands to provide consumers with a sweet treat to enjoy this spring. The product features the signature profile of Sheila G's Brown Brittle that has been topped with peanut butter Reese's Pieces for an extra touch of flavor and crunch. The collaboration snack maintains a gluten-free recipe that is 130-calories in every one-ounce serving and is arriving both in-stores and online in four-ounce bags priced at $3.99 to $4.49.
VP of Marketing Ashley Dawkins spoke on the new Sheila G’s Brownie Brittle Reese's Pieces saying, "Our new gluten-free version of Brownie Brittle Reese’s Pieces is giving consumers what they want – a new Brownie Brittle option that meets dietary needs, plus a rich peanut butter and chocolate brownie taste."
Crunchy Collaboration Candy Products
Sheila G’s Brownie Brittle Reese's Pieces is Thin and Crispy
Trend Themes
1. Gluten-free Snacks - Opportunity for food businesses to create more gluten-free snacks for the growing market of gluten-sensitive consumers.
2. Collaboration Products - Opportunity for brands to collaborate and create unique products that appeal to consumers with combined fan bases.
3. Low-calorie Treats - Opportunity for food businesses to create more low-calorie snack options to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - Industry can develop and market more gluten-free, low-calorie and/or collaborative products that appeal to consumers' changing dietary and taste preferences.
2. Snack Industry - Specialization in creating unique collaboration snack products consumers crave while addressing health-conscious and gluten-free dietary restrictions that exist in the market.
3. Confectionery Industry - Industry to increase focus on the gluten-free options for consumers who want sweet treats but must manage their gluten sensitivities or celiac disease, while maintaining taste and being affordable.