These new Premier Foods cakes are being launched into the UK market to provide consumers with a way to get ready for Halloween and enjoy a themed treat. The cakes include the new Mr Kipling Good Toffee Apple Pies with 30% less sugar along with a range of additional Mr Kipling and Cadbury treats. The products will be arriving starting in September through all retail channels as part of the brand's push towards celebrating a return to normalcy after several years in the pandemic.
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented further on the Premier Foods cakes saying, "Whether those celebrating will opt for trick or treating or holding get togethers at home with friends and family, our range of returning favourites will offer ideal treats and the latest addition will help retailers target an even broader range of shoppers."
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Trend Themes
1. Halloween-themed Snacks - Opportunity to create more themed and seasonal snacks for different occasions.
2. Low-sugar Snacks - Opportunity to create more healthy alternatives to traditional snacks, exemplified by the Mr Kipling Good Toffee Apple Pies.
3. Celebrating Normalcy - Opportunity to create more products celebrating a return to normalcy and post-pandemic experiences.
Industry Implications
1. Food and Beverage - Opportunity to create more themed, healthy, and widely relatable products for different consumer groups.
2. Retail - Opportunity for retailers to create more in-store displays and promotions for different themed occasions, such as Halloween.
3. Marketing and Advertising - Opportunity to create more targeted campaigns and brand narratives around post-pandemic experiences and the return to normalcy, such as Premier Foods' push for celebrating through their products.