Idahoan Foods' Mashed in America tour kicks off in the fall and it shares "the world's first immersive mashed potato sampling experience." From September 2021 to August 2022, the tour will be making stops at NASCAR races, NFL events, NCAA football and basketball games, music festivals and grocery stores.
On-site, guests will get to enjoy samples of top products like Buttery Homestyle, Four Cheese and Loaded Baked Mashed Potatoes, and also participate in potato-themed experiences. There's a Mash a Potato arcade-style game, potato cornhole and other fun things to do, such as taking selfies as a "couch potato."
The cross-country experience focuses on sharing the benefits of 100% real Idaho potatoes from local growers that make comforting homestyle meals that can be enjoyed in minutes.
Potato Sampling Experiences
Idahoan Foods' Mashed in America Tour Shares a Immersive Events
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Industry Implications
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