Jägermeister and Dark Matter teamed up to create a collaborative chocolate bar, as well as whole bean coffee infused with Jägermeister Cold Brew Coffee. The Jägermeister Cold Brew Coffee-infused chocolate bars and coffee beans products prominently feature the herbal liqueur and they offer a new experience of a familiar product.
For the coffee, the partnering brands chose to highlight coffee from Guatemala, honey processed Caturra. The result is a finished product with notes of concord grape, cocoa nib and black licorice. The chocolate bar created by Jägermeister and Dark Matter features a well-rounded Trinitario (a hybrid kind of cacao) from Chiapas that has been infused with Jägermeister Cold Brew Coffee Liqueur, and it brings out bright and fruity citrus notes.
Herbal Liqueur-Infused Coffees
Jägermeister and Dark Matter Collaborated on Coffee and Chocolate
Trend Themes
1. Herbal Liqueur-infused Food and Drink - Opportunity for food and beverage brands to experiment with new flavor combinations and cater to adventurous consumers seeking unique taste experiences.
2. Collaborative Product Development - Opportunity for brands to collaborate with other companies and create unique products that appeal to both fan bases and capture new audiences.
3. Enhanced Product Experience - Opportunity for brands to elevate and differentiate their products by incorporating unexpected ingredients and creating new taste sensations.
Industry Implications
1. Alcoholic Beverages - Opportunity for liquor brands to expand their product offerings and appeal to a wider range of consumers by incorporating their flavors into food and drink products beyond beverages.
2. Coffee - Opportunity for coffee brands to differentiate their products and offer unique tasting experiences by experimenting with new flavor combinations and infusions.
3. Confectionery - Opportunity for chocolate and candy brands to experiment with new flavor combinations and infusions to offer unique taste experiences for consumers seeking novelty and indulgence.