The Princes Street Food frozen food range is being launched in the UK by the brand to provide consumers with easy access to some premium fare and flavors that are quick to prepare from the comfort of home. The products are made with 100% chicken kebabs that are hand-skewered and seasoned with a range of different spices that will call to mind street foods from around the world. The products include the Indian Tandoori Chargrilled Chicken Kebabs, Korean Style BBQ Chargrilled Chicken Kebabs and the Malaysian Style Satay Chargrilled Chicken Kebabs.
Marketing Director for Princes Alan Eriksen spoke on the new Princes Street Food frozen food range, saying, "A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go-to for customers seeking more exciting and unseen flavors and product formats."
International Street Food Products
The Princes Street Food Frozen Food Range Has Three Options
Trend Themes
1. Global Street Food - There is potential to expand the range of international street food options available in frozen food products.
2. Convenient Gourmet - The rise of easy-to-prepare, high-quality frozen food products offer an opportunity to disrupt the traditional gourmet food industry.
3. Ethnic Fusion - The fusion of different cultural and culinary influences in street food provides fertile ground for new products and recipes in the frozen food industry.
Industry Implications
1. Frozen Food - There is a growing market for high-quality and convenient frozen food products that cater to consumers seeking quick and easy meals at home.
2. Food Manufacturing - The development of frozen street food products requires innovation in manufacturing processes and equipment to ensure consistency and quality of the final product.
3. Food Retail - Retailers can benefit from partnering with food manufacturers to offer consumers new and unique frozen food options that cater to changing tastes and preferences.