The BLOCKHEAD Sweets with Prebiotics + BCAA have been unveiled by the functional chewing gum brand in the UK as a product for consumers seeking to support their overall healthy in a tasty way. The candies feature a strawberry flavor that features prebiotics in the mix alongside branch chain amino acids (BCAA) to help fuel the mind, body and, especially, the gut. The candies are sugar-free with a non-cariogenic recipe to not cause cavities and are also vegan, gluten-free and GMO-free.
Founder and Director at BLOCKHEAD Danny Lowe spoke on the new BLOCKHEAD Sweets with Prebiotics + BCAA saying, "Much like chewing gum there has been little innovation in the functional sweets space but that’s all about to change with the launch of our new strawberry flavoured prebiotic sweets. Our mission at BLOCKHEAD is to help people find success by helping them get into the right physical or mental state for any given task whilst inspiring them to get the most out of life and perform at their very best. Through our continued focus on the consumer and meeting their needs we have created a functional toolkit of products that supports the ever-changing demands of modern life."
Functional Sugar-Free Candy Products
BLOCKHEAD Sweets with Prebiotics + BCAA are Health-Focused
Trend Themes
1. Functional Sweets - Functional sweets featuring prebiotics and amino acids create new opportunities for healthy and tasty snacks.
2. Sugar-free Products - Sugar-free products can meet the rising demand for healthier alternatives without sacrificing taste or function.
3. Innovative Candy - Innovative candy companies can disrupt the market with new functional and health-focused products.
Industry Implications
1. Health and Wellness - The health and wellness industry can utilize functional sweets as a new product category for health-conscious consumers.
2. Confectionery - The confectionery industry can introduce new sugar-free candies as a healthier, yet equally delicious alternative to traditional sweets.
3. Retail - Retailers can cater to the growing demand for health-focused snacks by stocking innovative candy products with added benefits such as prebiotics and amino acids.